Telling Your Story: 5 Rules for ‘Content Marketing’

This book takes readers through a 360-degree perspective of social media in businesses.

With the recent upheaval in the internet due to Google’s Panda and Penguin updates, it’s difficult to learn on any given day which seo (SEO) strategy works and which doesn’t. But there’s one technique that’s still clearly "Google approved" and likely always will be: Content marketing.

Google has clarified that its long-term vision is to reward helpful, authoritative sites in the natural serp’s. That means it’s crucial for websites to supply valuable and informative content that may both build relationships with users and yield high rankings in the serp’s.

If your articles isn’t all that it may be, examine these tips for creating a killer content online marketing strategy:

1. Invest amount of time in understanding your audience’s needs. Your writing could be highly informative as well as your videos could be visually stunning, however they may not draw traffic to your website if they don’t meet up with the desires and needs of your prospective audience.

To look for the types of content your audience wants most, take notice of the kinds of articles that are popular on blogs in your industry, identify content that’s shared frequently on your own readers’ social media profiles or survey your readers about a common topics. You may also turn to your past blogs, videos and other website content to see which topics drew the most reactions with regards to Facebook "likes," blog comments or other social metrics. Then, use those findings to plan your own future content campaigns.

Related: What Google’s Panda and Penguin Updates Mean for future years of SEO

2. Dedicate resources to your articles marketing strategy. Good content doesn’t happen unintentionally. Once you have identified the topics that’ll be most interesting for your readers, reserve enough time and money which may be needed to implement your articles marketing strategy.

Even if you are with the capacity of creating your own content because you’re a talented writer, infographics creator or video producer, you still should block out amount of time in your busy schedule.

Alternatively, unless you feel confident about your articles creation skills, consider outsourcing some work to freelancers. Farming out tasks will set you back money, nevertheless, you should eventually visit a positive ROI as you attract more customers together with your new content online marketing strategy.

Related: Why Content CONTINUES TO BE King In terms of TO GENERATE LEADS

3. Set high editorial standards. As you develop articles, blogs, videos and other areas of your content advertising campaign, take care to make certain quality remains high. As a business proprietor, you can cut corners on article marketing when confronted with competing priorities and money and time constraints.

You may well be tempted to crank out mediocre content only to satisfy some arbitrarily set publishing calendar. But weak content may damage your brand and cost you readers and business. In the event that you notice a reliable decline in your site’s traffic or your reader engagement, that could be a sign that your articles standards have slipped. Establish specific editorial standards and adhere to them, whether you’re creating this content yourself or hiring freelancers to create it.

4. Create a presence on social channels. A content marketing strategy’s success depends heavily on social sharing by your readers and other members of your community. So don’t relax and await your readers to disseminate this content you’ve invested so enough time in. Be proactive about building your presence on popular social channels.

To take action, you will have to commit regular time to connecting with others on internet sites, especially Facebook and Twitter, and prevent being too promotional. Try first to activate naturally with members of your community. Then, seed your very best content on the social media sites when you are feeling it could provide clear advantages to your followers.

But in the event that you visit a decline in the amount of followers, reassess your strategy. You could be advertising your own content a lot more than your community — or Google’s search standards — will support.

Related: The Imagination: A Sustainable Resource for Online TO GENERATE LEADS

5. Be consistent. Not every little bit of content you create will go viral or generate significant interest in your site. Regardless of how well it’s planned and crafted some content only will fail to resonate together with your audience.

But it is important that you not become discouraged. Make an effort to adhere to a consistent schedule of article marketing. By producing new content regularly, you’ll raise the probability of hitting that viral sweet spot. Additionally you can form a reputation for authority in your industry, as your readers become familiar with seeing your name frequently on the net.