This book takes readers through a 360-degree perspective of social media in businesses.
Delivering engaging, relevant content may be the name of the overall game at this time in marketing. Interestingly enough, as marketers center their efforts and investment on content-driven activities, most have a problem with article marketing. According to a 2015 study by Content Marketing Institute, 54 percent of B2B marketers and 50 percent of B2C marketers cited “producing engaging content” as a high challenge. It has been a consistent trend for days gone by five years.