Category: Twitter

3 Easy Methods for getting More from your own Brand’s B2B Content

This book takes readers through a 360-degree perspective of social media in businesses.

Delivering engaging, relevant content may be the name of the overall game at this time in marketing. Interestingly enough, as marketers center their efforts and investment on content-driven activities, most have a problem with article marketing. According to a 2015 study by Content Marketing Institute, 54 percent of B2B marketers and 50 percent of B2C marketers cited “producing engaging content” as a high challenge. It has been a consistent trend for days gone by five years.

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PREPARE YOURSELF: 4 Methods to Outthink YOUR COMPETITION

In The Art of War, Sun Tzu wrote that "It’s more vital that you outthink your enemy than outfight him." Even after 2,500 years, this maxim continues to be so universal and relevant.

Sun Tzu warns against waging war with out a strategy or understanding what your ultimate goal is. Tactics aren’t strategy. Available world it’s common for folks to confuse both, because participating in tactics makes it looks as if you have strategy, even though you don’t. The very best leaders must first know very well what their goal is and work to build up unique tactics that will help achieve that goal. However they must also anticipate to change that goal, then employ new tactics to attain it.

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How 4 SMALLER BUSINESSES Are Winning on Pinterest

This book takes readers through a 360-degree perspective of social media in businesses.

It has been a couple of months since photo-sharing site Pinterest was extremely popular in social media circles. Pinterest grew from seven million unique visitors in December 2011, to a higher of almost 20 million in April, according to website traffic analysis service Compete.com. While growth has leveled off, use has remained consistent.

Pinterest is beginning to deliver significant results for a few smaller businesses — even ones that are not necessarily visually stimulating. Sure, posting pictures that folks re-pin, touch upon or "like" might seem innocuous. But when you understand the foundation of the pin remains as a web link on the photo itself, the chance of driving visitors to your site becomes apparent.

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How 4 Influencers Built Their Personal Brands From Scratch

Ever wonder why some entrepreneurs take their personal brands to another level and be household names?

This book takes readers through a 360-degree perspective of social media in businesses.

In terms of branding, there are two kinds of companies: those that prefer to remain behind the scenes and let their companies do the talking, and the ones that outshine even the million-dollar companies they leave behind.

Related: THE MOST NOTABLE 9 Social Media Strategists to view In 2017

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How 23andMe Caused a Divorce: A glance at Unintended Consequences

Every company — startup, franchise, or conglomerate — includes a mission. But while employees and executives do what they are able to to check out that objective and stay true to it, sometimes customers have different ideas.

The latest exemplory case of which involves 23andMe, a company that delivers materials for at-home genetic testing. It’s a reasonably simple process: customers swab some cheek cells, mail them back and wait to listen to the results. The service is supposed to give people a far more in-depth look at who they are and where they result from. Unfortunately, it could unintentionally expose the DNA of the skeletons in a person’s closet.

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Telling Your Story: 5 Rules for ‘Content Marketing’

This book takes readers through a 360-degree perspective of social media in businesses.

With the recent upheaval in the internet due to Google’s Panda and Penguin updates, it’s difficult to learn on any given day which seo (SEO) strategy works and which doesn’t. But there’s one technique that’s still clearly "Google approved" and likely always will be: Content marketing.

Google has clarified that its long-term vision is to reward helpful, authoritative sites in the natural serp’s. That means it’s crucial for websites to supply valuable and informative content that may both build relationships with users and yield high rankings in the serp’s.

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