Presentations are polarizing. Either you like them, or you hate them. As a presenter, your speech will firmly plant you in the minds of your audience as an excellent speaker and you to definitely remember, or as an unhealthy presenter and a person who ought to be overlooked. Presentations could make or break you. The next speech can help your individual brand, your career, as well as your business…or not.
To stack the deck on your side, it’s likely you’ll be remembered when there is action after your presentation. When you can make your presentation the catalyst for continue on an effective project or by igniting personal change in your audience members, you then have a foothold on the idea that you will be someone worth hearing.
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How will you persuade visitors to action? Where do you start when making an influential speech?
First, we should once more turn to the wise words of Stephen Covey’s adage, “Focus on the end at heart”. A persuasive speech requires clarity around everything you are persuading them towards.
So, before you begin putting bullet points on your own slides, sit back with a bit of notebook paper and answer the next questions.
- What do I’d like my audience to believe by the end of the presentation?
- How do you want them to feel afterward?
- How will they act differently if indeed they implement these ideas?
The answers to these three questions (think, feel, act) will provide you with a well-rounded take on what must be in your speech so as to achieve those goals.
For instance, a customer of mine had to provide an innovative project to 1 of the world’s largest finance institutions. She creating her speech with the easy goal to: educate them on the project.
This a common mistake that the countless professionals make. They falsely think that educating an organization on the facts will do to be persuasive. Of course, as you read that last sentence, I’m sure you now clearly observe how faulty that thinking is. Nobody is persuaded by simply the reality.
Fact is only persuasive if they are paired with a vision into the future (good or bad), stories that elicit emotion, an analogy, or personal experience.
It’s no wonder why so many presentations are as bland as melba toast.
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Whenever we experienced the three questions, she saw the gaps in her presentation. She wanted them to believe that this was an excellent opportunity for the business enterprise, so we punched-up the sections on what the business enterprise would stagnate without the project. We created clear projections (with storytelling components) of what things would look if indeed they did or didn’t progress.
She wanted them to feel worked up about the project, rather than overwhelmed or feeling burdened by doing something new (both which were objections we identified in my own presentation development process). So, as well as the benefits to the business – the 30,000 ft view – we devote a section about the huge benefits to specific departments, teams, and associates. We brought the scope right down to a far more personal level, answering their internal question, what’s in it for me personally?
Then, she realized that her proactive approach in her presentation was too nebulous. It had been simply, “Let’s begin.” I informed her that you are much more likely to elicit action out of others when you supply them with clear action steps. So, she concluded her presentation with a “Kickstart Action Guide” that outline when specific steps were needed from each party.
Even before her company enrolled in the project (that they did), she could observe how her presentation become a lot more persuasive by answering those 3 key questions.
As a presenter, the think, feel, act questions assist you to mold a speech that activates the 3 triggers your audience needs to become influenced by your opinions.
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By answering how you want them to believe differently, you first must identify how they are planning now (objections, misperceptions, etc), then reverse engineer the procedure needed to encourage them to think positively about your opinions.
The feel question forces you to touch acquire certain emotions by using your language and illustrative points.
Finally, the act questions pushes for you specificity – a thing that is often without many speeches. When you have changed there minds and hearts, you must provide them with a clear way to take with this newfound perspective.
Use these three questions to fortify the persuasiveness of your speeches. You as well as your ideas will be remembered long following the speech