Unique names of domain, great content and influencers might help your store compete.
This book takes readers through a 360-degree perspective of social media in businesses.
As consumers, we are overwhelmed with choice in terms of satisfying our shopping needs. Giant retailers like Amazon and eBay carry almost anything we’re able to want; delivered to your entry way.
The popularity of online shopping only is growing as offline retailers take their businesses online. The task for these growing smaller businesses? Figuring out how exactly to boost business and increase website traffic without burning through your complete budget.
Gone will be the days when an SEO strategy alone would drive traffic to your internet site. In today’s digital economy, websites should be creative and unique to create traffic in a cost-effective way. To stick out from the crowd, ecommerce businesses have to depend on standing out from their competition.
Utilize the energy of influencers
With so many “Insta-famous” celebrities harnessing the energy of social media, consider looking for organic methods to utilize their influence. A Shopify study discovered that Facebook was the dominant source that drove social traffic and sales to e-commerce sites, with Instagram providing brands with twenty five percent more engagement than any other social platform.
You’ll want to focus on influencers who are considered industry experts and also have built a loyal following to market your brand. Consider providing influencers with an example or trial of your product or services and if they would like to endorse you, supply them with a custom URL to put in a blog or social media post that redirects their followers back again to your site.
When brands utilize influencer networks to speak with the person, posts shared by trusted influencers converted at 3x-10x higher level than offers sent by the brand itself. Additionally, customers who were acquired through social influencer efforts saw a 37 percent retention rate in comparison to traditional marketing efforts.
Use not-com domain name
With so many businesses jumping on the internet, the dot-com space is now increasingly crowded with long and confusing URLs. One method to carve out your own unique digital nook is to ditch the dot-com and get a name that’s fun and more descriptive of everything you do — ‘dot-style’ (.style), ‘dot-life’ (.life) or ‘dot-boutique’ (.boutique) certainly are a few examples.
Two companies taking full benefit of creative, eye-catching domain name endings are TheWrap.life, a fashion brand, and Driftaway.coffee, a subscription-based service that delivers freshly roasted coffee to your doorstep. Both NEW YORK businesses found their names of domain while buying way to become more memorable to customers.
Nnenna Stella, owner of TheWrap.life, told Internet Retailer in early 2016 that her customers observe the quirky domain name that she picked when she redesigned her website this past year.
Previously ShopWrapLife.com, she believes the brand new URL is a lot more concise also to the idea. “My URL is more memorable, therefore i like when it gets noticed,” Stella explained. “If someone includes a ‘not-com,’ I’m always more intrigued in regards to what they are creating.”
A concise yet descriptive domain name not merely boosts your search engine marketing techniques but is also a terrific way to tell the world who you are and everything you do. In the ecommerce space, every little detail counts with regards to setting your brand aside from your competition.
Provide valuable content
Content marketing may be the big buzzword of 2016 but it’s a lot more than putting words on a full page and calling it a “blog.” To be able to reap the advantages of content marketing, your business must create valuable content that engages together with your customer.
A lot more than 80 percent of companies use some kind of content strategy but only 35 percent have a genuine strategy set up to track their content efforts. For your ecommerce site, consider creating a blog that has your visitors and the stories behind why they choose your brand over others. But before you begin crafting a WordPress blog or start posting to your Medium account, remember to craft content that’s actually worth reading. Your site content ought to be highly targeted and incorporate some form of SEO strategy in the event that you expect your content to operate a vehicle results.
For instance, Suyog Mody and Anu Menon, the co-founders of Driftaway.coffee, created their own “Coffeecademy," a blog focused on everything coffee. Coffeecademy is hosted on the unique, branded URL and covers various coffee-related topics for readers to use like the difference between your types of roasts and how exactly to prepare your coffee in the home.
“We knew that using the ‘dot-coffee’ website address will be much easier plus much more straightforward regarding telling people just what our brand is,” Mody said.
You don’t should be another Amazon or corporate giant to operate a vehicle traffic to your ecommerce website; there are numerous unique ways of catch the attention of potential customers: decide on a unique and memorable domain name, strengthen your articles online marketing strategy and utilize social influencers to accomplish nearly all your guerilla marketing.
Whatever strategy you select, concentrate on differentiating yourself from your own competitors and commit