This book takes readers through a 360-degree perspective of social media in businesses.
Are you searching for actionable advice on how best to get more followers to activate together with your Instagram posts? Personally, i manage an Instagram account which has almost 900,000 followers at the moment, and I frequently get as much as 10,000 likes on my posts. Success like this isn’t magic; it simply requires sharing photos that folks want to activate with.
Related: Why Your Business Should Establish an Instagram Presence ASAP
If you’re uncertain how to proceed with your personal Instragram promotion, listed below are my top tips for creating Instagram posts that do the job.
1. Inspire and excite your audience.
Product photography is vital to digital marketing, specifically for ecommerce websites and brands that sell physical products. Often, this entails having a single product against an ordinary background so the product sticks out.
That sort of product photography is very important; who doesn’t appreciate a well-lit product against a crisp white background? Great product photography might help raise the conversion rate for an ecommerce shop tenfold, therefore i recommend it for your website.
However, with social media, you get the chance to let your products shine beyond the whitebox. Rather than confining your what to a little area, feature your products out in the open!
Here’s an excellent example from Under Armour:
An image of the blue shirt by on a white background will be okay. Actually that’s how it’s featured on the UA website which is pretty standard for ecommerce sites.
If I’m into running and just like the color of the shirt, I would click through and purchase it. However, seeing someone like me wearing the shirt out there in the streets pursuing his running goals excites me in a way that I want to choose the shirt.
Plain product photography is essential in some instances, but on Instagram take time to post photos that are a little more exciting and inspiring. You don’t need a pricey camera or professional photographer to shoot your Instagrams for you personally. Instead, just grab your smartphone and a pal or co-worker who’s comfortable before the camera.
Related: 7 Instagram Accounts That Inspire the Entrepreneurial Journey
2. Feature your product with a user-generated photo.
Among the best posts a company can feature on Instagram is a user-generated photo: This will show your product used by someone who isn’t a model — just a day to day one who loves your product.
It’s better still when you can pair a user-generated photo with a quote from that customer that may become a testimonial. To achieve that, try the next strategies:
Ask your visitors to tag you within their own Instagram posts.
Ask your visitors to employ a specific hashtag if they use your products.
Ask your visitors to email you photos they wouldn’t mind your sharing.
In the first two cases, you need to use a free of charge app like RePost which allows you to easily share your customers’ photos while providing them with attribution because of their images. That is important, because you never want to appear to be you’re stealing someone else’s photos. In the 3rd case, you’ll simply need to set up a contact address for collecting the photos. Alternatively, you could create a form on your own site which allows for an attachment.
The latter takes a little more work, as you’ll have to communicate with the client before you upload the photo. That way, you’ll know more about her or his experience; but, hey, that’s definitely not a bad thing. It offers you a chance to get the scoop from somebody who exists making use of your product "in the open."
All three of the methods will assist you to create a positive bond together with your most vocal customers. By revealing their pictures, you will be giving them a particular reward for choosing you over among your competition — and that’s ideal for increasing customer loyalty.
3. Showcase the top features of your product.
An image of your product will showcase what your product appears like, but what about revealing what your product can do? In the event that you sell cameras, it is simple to snap a picture together with your camera and showcase how amazing the standard of your pictures is on Instagram, just just how GoPro did here:
Camera companies aren’t the only ones which get to have anywhere near this much fun: Here’s a good example from Philips Hue revealing its color-connected lighting under a couch:
And hey, in the event that you actually want to kick things up a notch, you will want to try video posts?
Instagram enables you to upload short videos in order to easily showcase your product’s features and benefits in motion just as Birchbox did here with Oribe dry shampoo:
These short videos don’t ought to be professionally shot. All you have to is the right lighting and a cellular phone to complete the job.
Given that you know how exactly to create Instagram photos that excite and inspire your audience, it’s time to begin with.
Understand that consistency is key. In the event that you don’t see your engagement skyrocket on day one, stay with it, and you’ll see steady improvement. Success doesn’t happen overnight generally; it’s a process you need to keep working toward. The good thing is, just a little sweat equity goes quite a distance on Instagram. In the event that you put in the task to create engaging posts, you’ll be rewarded with likes, follows and comments.
Related: 25 Fantastic Types of Brands Using Instagram
Incidentally, in the event that you loved these actionable tips and want a lot more ideas for growing your Instagram account, have a look at this free guide, The way to get Yo